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Company / policy

Editorial policy
in plain language.

Commercial relationships do not permit an operator to buy a verified status or editorial conclusion.

Commercial relationships do not permit an operator to buy a verified status or editorial conclusion. Editorial lead Natalie Yap signs off on this policy and the checks it describes.

How We Keep Editorial Calls Separate From Advertiser Money

This site earns money when readers click certain links, and some of those links pay a commission. That fact never decides which offers appear, how a page is worded, or whether an entry gets flagged as unverified. The commercial side and the fact-checking side are handled as separate steps, on purpose.

What Actually Influences Whether An Offer Gets Listed

An offer gets listed when we can point to the operator's own published terms and match what we show against that source. A working link, dated evidence, and clear labeling of anything we couldn't confirm all matter more than how the listing arrived on our radar.

What We Deliberately Keep Out Of That Decision

Commission size, promotional spend, and how often an operator contacts us play no part in inclusion. We don't rank an entry higher because a partnership exists, and we don't soften a listing's unverified status just to keep it looking cleaner.

The table below sums up the split we try to hold in every review cycle.

FactorInfluences the listing
Operator publishes terms we can checkYes
Offer link matches the operator's own pageYes
Age and traceability of the supporting evidenceYes
Whether an affiliate commission is attached to a linkNo
How much an operator spends on promotionNo
Personal preference of a staff memberNo

What Counts As A Real Source Around Here

A claim only earns a place on this site if it traces back to something we can point at directly, usually the operator's own published terms or a screenshot we took ourselves. Anything we can't trace gets labeled unverified instead of guessed at.

Sources We Accept

We treat an operator's own terms and conditions page as the primary source for anything about that operator's offer. We also accept our own dated screenshots and our own attempts to follow a link, since we can show our work on both.

Sources We Don't Accept

Forum comments, unverifiable social posts, and secondhand claims copied from other directories don't count as sources here. If the only backing for a claim is "someone said so online," it doesn't get published as fact. It gets left out, or marked unknown.

The Steps Every Claim Goes Through Before It's Published

Every factual claim on this site passes through the same five-step check before it goes live, whether it's a brand-new offer or a small wording change. Skipping a step means the page stays in draft, not published.

  1. Find the primary source. Locate the operator's current published terms for the specific offer being described.
  2. Match the wording. Compare the draft copy against that source, line by line, before anything is written up.
  3. Mark what's missing. Anything the source doesn't cover gets tagged as unverified rather than filled in with a guess.
  4. Get a second look. A second reviewer checks the draft against the same source before it's approved to publish.
  5. Record the date. The page notes when it was last checked, so readers know how current the information is.

How We Verify An Offer Link Before It Goes Live

Every offer link goes through a dedicated verification pass before publishing, checking that it actually leads to the page it claims to lead to. This section summarises that process; the full method has its own page.

The Short Version

We open the link ourselves, confirm it lands on the operator's real domain, and check that the destination matches what the listing claims. If a link fails any of those checks, the listing doesn't go live until it's fixed.

Where To Read The Full Method

The complete verification steps, including how often links get rechecked and what counts as a failed check, live on our verification methodology page. This section only covers the editorial reasoning behind it.

Why You Won't Find Star Ratings Or "Best Casino" Lists Here

We don't publish star ratings, review scores, or "best casino" rankings because we can't independently verify the inputs a score like that would need, such as real payout speed. Instead we publish what we can check, and we date it.

The Problem With Scoring A Promotional Offer

A star rating implies we tested something firsthand, like how quickly a withdrawal actually arrived. We don't have a reliable way to test that across many operators, so a score would just be a guess dressed up as a number.

What We Publish Instead

We publish dated evidence: what the operator's terms say, when we last checked, and what we couldn't confirm. A listing on this site is not an endorsement, and it never implies a ranking against competing operators.

Publishing scores for engagement

Ratings are easy to scan and tend to get shared more, but they invite readers to trust a number we couldn't actually stand behind.

Publishing only what's verified

The result reads thinner and carries more "unknown" labels, but every claim on the page can be traced back to a real source.

How We Handle Sponsored And Affiliate-Influenced Content

Some links on this site are affiliate links, and we say so on every page where that applies rather than burying it in one policy document. A listing is never an endorsement, sponsored or not.

Disclosure Rules We Follow

Any page carrying affiliate links shows a disclosure notice near the content itself, not only in the footer. We use the same wording across the site so readers know exactly what "affiliate link" means here.

What Sponsorship Can't Buy

A commercial relationship can get an operator's offer added to a listing, but it can't get an unverified claim written up as verified, and it can't remove an accurate "unknown" label. See the affiliate disclosure page for the full wording.

What Happens When We Get Something Wrong

When a reader or reviewer flags an error, we recheck the source, fix the page, and note the date of the correction rather than quietly editing it out of history. Small wording fixes and material factual corrections are treated differently.

Our Correction Steps

We confirm the error against the current source, update the affected page, and log what changed. If the mistake affected an offer's status, we treat the page as needing a full recheck, not just a quick edit.

How Corrections Get Logged

Material changes, the kind that would affect a reader's decision, get a visible date update on the page itself. Minor fixes, like typos, don't need their own log entry but still go through the same review step.

How Often Pages Get Rechecked

Offer pages sit on a routine recheck schedule, and any page can also get an out-of-cycle review the moment we spot a reason to look again. The date shown on a page reflects the most recent check, not when it was first written.

Scheduled Reviews

Pages tied to time-sensitive offers get checked on a routine cycle, so the published terms don't drift too far from what the operator currently shows on their own site.

What Triggers An Early Recheck

A reader report, a broken link, or a noticeable change on the operator's own page all trigger an immediate recheck, instead of waiting for the next scheduled pass to come around.

How We Spot And Handle Conflicts Of Interest

A conflict of interest here usually means a commercial relationship that could tempt us to soften an unverified label or skip a check. We handle it by keeping the fact-checking step separate from the commercial side, every time.

Common Conflict Scenarios

The clearest example is an operator asking us to remove an "unknown" label without providing the source needed to verify it. Another is a partner asking for priority placement instead of relying on the same inclusion criteria as everyone else.

What We Do When One Comes Up

The commercial request gets declined if it conflicts with what the source evidence actually shows. Editorial lead Natalie Yap has the final say on any page where a conflict is raised.

Frequently asked questions

Does a listing on this site mean the offer is endorsed?

No. A listing means we could find and check the operator's published terms as of the date shown. It's not an endorsement, a ranking, or a recommendation to sign up.

Do advertisers pay for higher placement?

No. Commercial relationships don't decide where an entry sits or whether it's flagged as unverified. Inclusion depends on whether we can trace a claim back to a real source.

What sources back the claims you publish?

Mostly the operator's own published terms and our own dated screenshots. We don't treat forum posts or unverifiable social claims as sources, and we say so when a claim can't be checked.

How do you handle claims you can't verify?

We label them unknown rather than filling the gap with a guess. Readers see exactly what we could confirm and what we couldn't, side by side on the same page.

How fast do corrections happen?

Once an error is confirmed against the source, the page is updated and the date is refreshed. Material corrections also trigger a full recheck of the rest of that page's claims.

Who is responsible for this editorial policy?

Editorial lead Natalie Yap owns this policy and reviews conflict-of-interest questions when they come up. See the about page for more on how the site is run.

Where can I report an error on this site?

Use the help page and include the specific page, the claim you're questioning, and any source you can point to. We check reproducible reports against the primary source.

Does this site operate the casinos it lists?

No. This is an independent directory that researches and compares promotional offers. It is not a casino operator and is not affiliated with HeyLink.