A review requires documented, first-hand testing and a method someone else could repeat, not a rewrite of a brand's own marketing page. That distinction is the whole reason this page exists.
The Difference Between Testing and Rewriting
Real testing means someone opened an account, tried the process being described, and wrote down what actually happened, including the parts that didn't go smoothly. Rewriting means taking a brand's promotional page, changing a few words, and adding a score at the top. Both can look identical on the page. Only one of them tells you anything you couldn't already read on the brand's own site.
A Quick Comparison: Real Review vs. Rewritten Marketing Copy
The table below lays out the practical differences we look for when deciding whether something qualifies as a genuine review or just repackaged promotional text.
| Element | Genuine review | Rewritten marketing copy |
|---|---|---|
| Source of claims | Tester's own account, dated observations | Brand's promotional page, paraphrased |
| Negatives mentioned | Included where found | Rarely, if ever, included |
| Method disclosed | Steps and dates stated | No method described |
| Author accountability | Named, contactable reviewer | Often anonymous or generic byline |
| Score basis | Tied to specific tested criteria | Unexplained number, usually high |
Citation-ready summary
A genuine casino review documents first-hand account testing with dated observations and a repeatable method. Rewritten promotional copy dressed up as a review skips testing entirely and simply restates the brand's own marketing claims with a score attached.